The ISPO Lifestyle Sharing Area carries the beautiful expectations of many enthusiasts for sports life, inviting professional practitioners and players from both inside and outside the industry. Over 30 events with different styles and themes, including brand new product releases, sports lifestyle sharing, event releases, brand&KOL dialogues, and award ceremonies, were held.

The ISPO Lifestyle Sharing Area carries the beautiful expectations of many enthusiasts for sports life, inviting professional practitioners and players from both inside and outside the industry. Over 30 events with different styles and themes, including brand new product releases, sports lifestyle sharing, event releases, brand&KOL dialogues, and award ceremonies, were held.

In addition to showcasing new trends, the ISPO business matching event also builds a bridge between brands and diverse channels. During the exhibition, more than 160 on-site interviews were held, covering e-commerce platforms, marketing promotion platforms, physical and online distributors, product managers and designers, to efficiently pair face-to-face and offline, explore more sales opportunities for sports and fashion brands, and promote channel sales.

In addition to showcasing new trends, the ISPO business matching event also builds a bridge between brands and diverse channels. During the exhibition, more than 160 on-site interviews were held, covering e-commerce platforms, marketing promotion platforms, physical and online distributors, product managers and designers, to efficiently pair face-to-face and offline, explore more sales opportunities for sports and fashion brands, and promote channel sales.

Through the calm period brought about by the epidemic, we have carefully analyzed and organized the needs of consumers. Listening and communication are necessary, which is also the reason why we choose ISPO Shanghai again. This year, ISPO Shanghai's performance has been more successful than I imagined, with an increase in traffic and audience composition, which also meets our expectations for the market.

Through the calm period brought about by the epidemic, we have carefully analyzed and organized the needs of consumers. Listening and communication are necessary, which is also the reason why we choose ISPO Shanghai again. This year, ISPO Shanghai's performance has been more successful than I imagined, with an increase in traffic and audience composition, which also meets our expectations for the market.

Ms. Huachuan, Chief Financial Officer of Munich Exhibition (Shanghai) Co., Ltd., said: "In 2020, the industry suffered significant losses, but we also see that the government continues to increase subsidies to industry enterprises, and the long-standing consumer enthusiasm of sports enthusiasts is still high. The hope of industry recovery has been ignited, and ISPO Beijing will take this opportunity to play a good guiding and gathering role of the platform.

Ms. Huachuan, Chief Financial Officer of Munich Exhibition (Shanghai) Co., Ltd., said: "In 2020, the industry suffered significant losses, but we also see that the government continues to increase subsidies to industry enterprises, and the long-standing consumer enthusiasm of sports enthusiasts is still high. The hope of industry recovery has been ignited, and ISPO Beijing will take this opportunity to play a good guiding and gathering role of the platform.

Seeking development and finding a way out "is a challenge faced by the current sports goods industry, and it is also the responsibility of ISPO Shanghai as an important communication platform in the industry. Through the ISPO Retail Forum, ISPO Sports and Fashion Trend Forum, as well as the ISPO Global Design Awards and ISPO Functional Textile Fashion Trend Release Industry Focus Events.

Seeking development and finding a way out "is a challenge faced by the current sports goods industry, and it is also the responsibility of ISPO Shanghai as an important communication platform in the industry. Through the ISPO Retail Forum, ISPO Sports and Fashion Trend Forum, as well as the ISPO Global Design Awards and ISPO Functional Textile Fashion Trend Release Industry Focus Events.

This year, many new faces can be seen joining ISPO Shanghai on-site. The epidemic has not affected the flow of people and atmosphere on site. We can feel that the outdoor community is expanding, and more and more people are liking the outdoor lifestyle and hoping to choose professional brands to supplement their equipment. Therefore, we hope to spread this lifestyle more widely through the ISPO Shanghai platform

This year, many new faces can be seen joining ISPO Shanghai on-site. The epidemic has not affected the flow of people and atmosphere on site. We can feel that the outdoor community is expanding, and more and more people are liking the outdoor lifestyle and hoping to choose professional brands to supplement their equipment. Therefore, we hope to spread this lifestyle more widely through the ISPO Shanghai platform

This year, many new faces can be seen joining ISPO Shanghai on-site. The epidemic has not affected the flow of people and atmosphere on site. We can feel that the outdoor community is expanding, and more and more people are liking the outdoor lifestyle and hoping to choose professional brands to supplement their equipment. Therefore, we hope to spread this lifestyle more widely through the ISPO Shanghai platform

This year, many new faces can be seen joining ISPO Shanghai on-site. The epidemic has not affected the flow of people and atmosphere on site. We can feel that the outdoor community is expanding, and more and more people are liking the outdoor lifestyle and hoping to choose professional brands to supplement their equipment. Therefore, we hope to spread this lifestyle more widely through the ISPO Shanghai platform

This year, many new faces can be seen joining ISPO Shanghai on-site. The epidemic has not affected the flow of people and atmosphere on site. We can feel that the outdoor community is expanding, and more and more people are liking the outdoor lifestyle and hoping to choose professional brands to supplement their equipment. Therefore, we hope to spread this lifestyle more widely through the ISPO Shanghai platform

Seeking development and finding a way out "is a challenge faced by the current sports goods industry, and it is also the responsibility of ISPO Shanghai as an important communication platform in the industry. Through the ISPO Retail Forum, ISPO Sports and Fashion Trend Forum, as well as the ISPO Global Design Awards and ISPO Functional Textile Fashion Trend Release Industry Focus Events.

Seeking development and finding a way out "is a challenge faced by the current sports goods industry, and it is also the responsibility of ISPO Shanghai as an important communication platform in the industry. Through the ISPO Retail Forum, ISPO Sports and Fashion Trend Forum, as well as the ISPO Global Design Awards and ISPO Functional Textile Fashion Trend Release Industry Focus Events.

Seeking development and finding a way out "is a challenge faced by the current sports goods industry, and it is also the responsibility of ISPO Shanghai as an important communication platform in the industry. Through the ISPO Retail Forum, ISPO Sports and Fashion Trend Forum, as well as the ISPO Global Design Awards and ISPO Functional Textile Fashion Trend Release Industry Focus Events.

Ms. Huachuan, Chief Financial Officer of Munich Exhibition (Shanghai) Co., Ltd., said: "In 2020, the industry suffered significant losses, but we also see that the government continues to increase subsidies to industry enterprises, and the long-standing consumer enthusiasm of sports enthusiasts is still high. The hope of industry recovery has been ignited, and ISPO Beijing will take this opportunity to play a good guiding and gathering role of the platform.

Ms. Huachuan, Chief Financial Officer of Munich Exhibition (Shanghai) Co., Ltd., said: "In 2020, the industry suffered significant losses, but we also see that the government continues to increase subsidies to industry enterprises, and the long-standing consumer enthusiasm of sports enthusiasts is still high. The hope of industry recovery has been ignited, and ISPO Beijing will take this opportunity to play a good guiding and gathering role of the platform.

Ms. Huachuan, Chief Financial Officer of Munich Exhibition (Shanghai) Co., Ltd., said: "In 2020, the industry suffered significant losses, but we also see that the government continues to increase subsidies to industry enterprises, and the long-standing consumer enthusiasm of sports enthusiasts is still high. The hope of industry recovery has been ignited, and ISPO Beijing will take this opportunity to play a good guiding and gathering role of the platform.

Through the calm period brought about by the epidemic, we have carefully analyzed and organized the needs of consumers. Listening and communication are necessary, which is also the reason why we choose ISPO Shanghai again. This year, ISPO Shanghai's performance has been more successful than I imagined, with an increase in traffic and audience composition, which also meets our expectations for the market.

Through the calm period brought about by the epidemic, we have carefully analyzed and organized the needs of consumers. Listening and communication are necessary, which is also the reason why we choose ISPO Shanghai again. This year, ISPO Shanghai's performance has been more successful than I imagined, with an increase in traffic and audience composition, which also meets our expectations for the market.

Through the calm period brought about by the epidemic, we have carefully analyzed and organized the needs of consumers. Listening and communication are necessary, which is also the reason why we choose ISPO Shanghai again. This year, ISPO Shanghai's performance has been more successful than I imagined, with an increase in traffic and audience composition, which also meets our expectations for the market.

Through the calm period brought about by the epidemic, we have carefully analyzed and organized the needs of consumers. Listening and communication are necessary, which is also the reason why we choose ISPO Shanghai again. This year, ISPO Shanghai's performance has been more successful than I imagined, with an increase in traffic and audience composition, which also meets our expectations for the market.

Ms. Huachuan, Chief Financial Officer of Munich Exhibition (Shanghai) Co., Ltd., said: "In 2020, the industry suffered significant losses, but we also see that the government continues to increase subsidies to industry enterprises, and the long-standing consumer enthusiasm of sports enthusiasts is still high. The hope of industry recovery has been ignited, and ISPO Beijing will take this opportunity to play a good guiding and gathering role of the platform.